Advice for corporate video production in South Africa

Corporate video production companies in South Africa can create great communication tools for your organisation. Not only is this type of multimedia something that will stick in the mind of your staff (and prospects), but it’s also something that you can hold on to forever. Unlike a press release or a billboard – your corporate video is something that can be put on your company’s YouTube Channel, used in future presentations and shown at functions or events.

If you are contracting the services of a video production company, it’s important that you know exactly what you are getting. Here’s some advice to get the most out of the deal:

• Plan ahead. In many cases, people hire a company to produce a corporate video with the aim of repurposing the video for other uses (such as PowerPoint Presentations, videos for functions etc). It’s imperative that your audio visuals are given to you without titles and logos. It is not of great help to want to cut something out of an old scene, when the visual has a title or logo plastered over somebody, or if you can’t hear that sentence as it is already mixed with music. Ask for the music free, logo free, title free, non-graded version of your product along with the edited versions so that you can repurposes your videos as you deem fit.
• Make sure you don’t have any copyright infringements. How sure are you that the corporate video producers didn’t infringe on any third party property without your knowledge? Get it in writing that all elements used in your production are safe and cleared. Copyright issues can pop up long after a video has been produced and it can contribute to a bad online reputation of your brand or company. If you find out that your video has copyright issues (but you have a written agreement from your video producer that proves your innocence), you can easily take your original video material to a different post-production house and ask them to recreate your video with new music, voices and visuals.
• Archive your materials. Your audio visuals are your intellectual property. Archive your materials and make them available to your employees so that people can create new videos out of existing material.

Need a quality corporate video in South Africa? Contact Camera13 now!