HD Filming

In recent years the HD video production industry has been subject to amazing and innovative technological advancement, enabling videographers and producers to create visually stunning and magnificent HD videos, which may even be considered as art. As the technology has improved, cameras have gotten much smaller, and smarter than ever. If you are wondering what new features and equipment the best video production and editing companies are using to create that majestically beautiful video, then read on:

Nowadays some HD cameras provide the professional videographer with dual functionality combining HD video camera and HD photo camera all in one compact, convenient piece of equipment. The benefit of this revolutionary equipment to HD video production companies is that the videographer is able to switch from recording HD videos to taking still photos with one click of a button, and all in super sharp quality imagery. For this camera13 likes to use a Canon D5 Mark2 with some accessories to provide a more balanced experience when operating the camera for HD video capture. The complexity of a controllable sound recording makes it necessary to externally record sound and use the built-in camera merely as a reference. This method is common practice in the film industry and should be considered a blessing for the Post Production process as it will probably result in fewer takes, positively impacting on the turnaround time from start to finished product. We like to use the camera especially for music promos, for architectural projects, or projects which aim to screen material via HD Projection, or cinema. DSLR cameras are also our preferred tool for any material generated for the use of 2D Animation, especially when final product is created for tv broadcasting purposes. The high resolution allows for some serious image resizing and movements within the recorded image – without risking to loose quality, or before pixilation in the moving image appears.

HD Editing

Perhaps one of the biggest revolutions companies specialising in HD video editing services have experienced is the influx of top of the line editing software and suites. Editing an HD video can be a formidable task to anyone, but thanks to the groundbreaking software available to industry professionals today it has never been easier to produce visually stunning videos.

camera13 uses modern mobile HD Editing Software, ensuring an open work flow allowing us to be flexible towards clients or broadcasters format needs. Sometimes this results in the use of old established editing Software, like Adobe Premiere 6 which was first used by us when a 20gig Hard driver was awesome. A useful and still used favourites is : The Pulldown from 16:9 to 4:3 without just cropping it, like in many pro edit suites used by professionals today. Video production and editing and software applications make multi camera shoots from different angles a breeze. New Technolgy is used for BluRay Authoring, or DVD mastering, or Dolby Digital 5.1 audio requests, among many other pioneering and state-of-the-art offerings.

For the latest technology cutting edge techniques in video production and editing, look no further than Camera13. Based out of Johannesburg, Camera13 specialises in HD video production on location throughout Africa. Contact Camera13 today to explore all their video editing services and post production offerings.